About Rotate 

Rotate is a 360 degree cybersecurity platform designed to protect SMBs and SMEs with enterprise-grade technology. Launched in 2022 by cybersecurity veterans Ro’ee Margalit and Avidan Barak, Rotate offers automated protection for identities, endpoints, email and cloud apps. But Rotate operates within a rapidly evolving sector. So, with the technology platform ready for scale, Rotate needed a breakthrough strategy to gain brand visibility and establish a strong foundation for future marketing and sales activities.

Taking Rotate’s Marketing Program From Zero to One in 6 Months

 The KMG team developed an end-to-end marketing strategy for Rotate. Key initiatives included:

1. Website Launch: Completed a website redesign with a top-tier agency partner to position Rotate as the trusted cybersecurity platform for midmarket companies. The new site incorporates product overviews, industry solutions and partner-facing content.

2. Social Media & Content Marketing: Developed 38 LinkedIn posts, 5 blog posts and numerous customer testimonials that positioned Rotate as a credible thought leader in modern cybersecurity. The KMG team also highlighted partner wins and engaged industry influencers with Rotate’s LinkedIn account.

3. G2 Profile Activation: Created Rotate’s G2 profile and helped the team secure 22 five-star reviews within 2 months.

4. CRM Setup & Sales Enablement: Set up the Hubspot CRM platform with customer lifecycle stage mapping, forms for contact and company capture, an automated onboarding email series and a newsletter. Rotate also received a sales pitch deck, one sheets with design templates, company letterhead, zoom backgrounds, and conference marketing materials.

Rotate Achieves Fast Growth Results

Within 6 months, the Rotate team achieved significant marketing milestones: 

1. LinkedIn Brand Building Success: The Rotate LinkedIn page posts got 50,000 impressions and 3,400 engagements, and LinkedIn ads delivered over 400,000 impressions, 6,000 engagements, and 3,000 clicks.

2. Sector Credibility and Reputation: Rotate’s robust G2 profile and active LinkedIn presence earned them G2 badges within 3 months and landed Rotate as a high performer in G2’s email security quadrants.

3. Lead and Customer Growth: The number of companies utilizing Rotate has seen a remarkable expansion, with a significant rise in leads as well. This impressive growth highlights the platforms increasing value and trust in the market.

Rotate is gaining traction fast and is on a path to protect the next generation of mid market businesses from a rapidly-evolving landscape of cybersecurity threats. And they now have a coherent, 360 degree marketing platform to help them thrive.